What on Earth is a Flexitarian?

What on Earth is a Flexitarian?
TLDR; You don’t have to quit meat cold turkey! 

Here at PEP Kitchen, we want to make the world a better place, however we can. But in today's world, it can be so hard to know where to start. That’s where the word Flexitarian comes in; although when you type ‘flexitarian’ in on certain popular search engines, it brings up lots of questions, so we figured we could answer some of them.


As of 2019, 14% of the UK opt for a Flexitarian diet, but what does that actually mean? 


Flexitarian Definition; 


'One whose normally meatless diet occasionally includes meat or fish'- Merriam Webster


So, it’s just everyone, right? 


Well, not exactly. Those who would call themselves Flexitarians probably have an active reason that they’d like to reduce their consumption of meat and fish, whether that is animal welfare, the environment or even just being concerned about the health implications of processed food. 


Aren’t Flexitarians just people on their way to Veganism?


Apparently not! YouGov carried out some research and found that Flexitarianism was well established as its own choice, in fact 68% reported that they were not likely to become Vegan in the next year. This tells us that Flexitarianism is a bonafide choice, not just a stop-gap between full-out Carnivore and Vegan! 


But what’s so great about Flexitarianism?


For a start, it’s a totally flexible option. It does not require cutting anything out indefinitely, and allows you to be much more flexible than if you were a Vegan or Vegetarian. It gives you the freedom to consume in moderation the things you worry about without your life going through too much of a drastic transition. It’s also great if you’re looking for ways to reduce your carbon footprint, as cutting back on meat and fish reduces the money paid into industries with very high emissions.    


What does this have to do with PEP Kitchen? Aren’t your meals Vegan? 


At PEP Kitchen, we are huge advocates for all things that will benefit the environment. We understand that things being all or nothing might not fit into your lifestyle. It can also be quite overwhelming to overhaul your whole diet! Our meals are designed to pack all the flavour you’d want from food without the processed ingredients, animal products, meat or fish. So, we advocate for Flexitarianism because it’s such an important step. We believe that small steps are just as important as big ones, and this is a very doable change that so many people can make.

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